I am new into mobile development and would like to ask for experts here what are best source of generating income for a mobile app. For one, we can make it a paid app - but i don't want to make it a paid app (for now at least). Just want to ask you guys if you can suggest something. Thank you.
Disclaimer: I am not in any way an expert.<p>Your main options (besides moving to the paid app model) are in app purchases and advertisements:<p>In app purchases pros:<p><i>No advertisements clogging up your screen, meaning improved user experience and interface.</i><p><i>Infinitely scaleable to your imagination, just look at Zynga, whereas advertisements are limited within the context of an app.</i><p><i>If your app is addictive these can be very lucrative.</i><p>In app purchases cons:<p><i>Requires much extra content creation, or limiting or the initial app.</i><p><i>Most users don't use them, meaning the majority of your user base will be losing you money.</i><p><i>Can come across as cheap and that your paying users are just "buying" their success, especially if it takes off.</i><p>Advertisement pros:<p><i>Much more distributed income generation, you aren't relying on a select few purchasers.</i><p><i>A spike in traffic will generally directly correlate to a spike in income, not always true with in app purchases.</i><p><i>Much less difficult to manage once it has been set up, very much a fire and forget weapon.</i><p>Advertisement cons:<p><i>Most users become annoyed by pop up windows and adverts taking up half their screen.</i> - This is a biggy.<p><i>The ad agency takes the lions share of the profits, so you could potentially by capping your income to a certain amount when in app purchases could be more lucrative.</i>