"How should we make it attractive for them [young people] to spend 5,6,7 years in our field, be satisfied, learn about excitement, but finally be qualified to find other possibilities?" -- H. Schopper<p><a href="https://secure.wikimedia.org/wikipedia/en/wiki/Spin_(public_relations)#Techniques" rel="nofollow">https://secure.wikimedia.org/wikipedia/en/wiki/Spin_(public_...</a><p>And a warning besides PR spin to non-western members:<p>"The cost [...] has been evaluated, taking into account realistic labor prices in different countries. The total cost is X (with a western equivalent value of Y) [where Y>X]<p>source: LHCb calorimeters : Technical Design Report<p>ISBN: 9290831693 <a href="http://cdsweb.cern.ch/record/494264" rel="nofollow">http://cdsweb.cern.ch/record/494264</a>