Show HN: My new side business

If I was tackling this space without a monstrous marketing budget, I would pick a niche (art and craft, hobbies, gardeners, cookware, etc) and run with that. A lot of the best niches already have players - young mums has MumGo, wine has VinoMofo, etc.<p>Going with a generic spread of products means you won't be ideal to anyone and you'll have to compete aggressively on price against established companies who already have volume, capital, marketshare and so on.<p>For best results as a new entrant, if you can pick a niche you have an interest in, that would help a lot. You might already participate in niche forums that would make ideal advertising partners or early users, for example.

My first thoughts were: 1. Don't make customers login to make a purchase, allow guest checkouts and this will improve your conversion rate. 2. The homepage is too crowded, reduce the number of call to actions/buy now choices.

How does this differ to the 20+ other 'daily deal' sites in Australia? Is there a particular niche you are targeting?

My $0.02 is that daily deal sites like this are tough to market, as you're only real ongoing customer base are those who want discounts. The tricky part is that they're a very diverse customer base so you can't base your pitch on what the products are and who should get the message.<p>Like other people here have mentioned - if you had a niche it could make things easier. Ie: if you're providing deals on baking products only, then you can build some customer profiles (stay at home mums, japanese girls (don't ask, but it's a thing)), find where they gather and get your message in front of them consistently and build up a following.

At the bottom you say it's SSL secure. And it even says "Click to verify". I clicked on it and it says<p>"www.rogerthat.com.au is not a valid identity."<p>Huh? SSL is.. almost.. mandatory as a bare minimum when you are doing some e-commerce transaction to at least give the customers some sort of confidence.

I resonate with another comment that the homepage looks crowded. This idea reminds me of woot.com. I would do something like that. When someone opens the homepage, I would show one product to grab their attention and have them browse other products by scrolling or through Menu bar. Also, what does the button "Roger that" suppose to do? It wasn't intuitive for me that it's a menu button. Finally, I think you should use the top left space above the logo for something important rather than leave it empty. It will be displayed on all screen sizes and can be used for Menu options or something else.

Quite a lot of images appear to be missing, eg on <a href="http://www.rogerthat.com.au/ProductDetails.asp?ProductCode=09475" rel="nofollow">http://www.rogerthat.com.au/ProductDetails.asp?ProductCode=0...</a>.<p>The site only ships to Aus., that might be obvious to you but doesn't seem to be to me - to avoid traffic that's wasting your bandwidth perhaps you could sniff for ex-territory (using a geoip service) and refer them to a similar Amazon product on the local Amazon or to a site you have a link with in their territory?

If you wouldn't mind I would love some feedback on this. I haven't made a sale yet and I am not sure why.<p>ANY feedback is appreciated!

Good work. You should probably apply some basic SEO work to it also. e.g. your missing text in your &#60;title&#62;&#60;/title&#62;

The Facebook and Twitter links don't work for me.

How are you marketing it?