Here is the question and results:<p><a href="http://news.sky.com/story/1084991/britons-trust-google-as-much-as-religion" rel="nofollow">http://news.sky.com/story/1084991/britons-trust-google-as-mu...</a><p>As you can see any conclusions you can draw about Google are pointless since it was specifically benchmarked against politicians, banks etc which are universally disliked.
Honestly, I don't have the problem with the commodification of my data - if they can make money from it and provide me with things that are useful, so be it. However, I don't think many people really understand what's happening.
I like the Guardian's take on this:<p>"After the collapse of Lehman Brothers, custard sales went through the roof as people sought refuge in nostalgia"<p><a href="http://www.guardian.co.uk/media-network/media-network-blog/2013/mar/11/recession-british-consumer-brands" rel="nofollow">http://www.guardian.co.uk/media-network/media-network-blog/2...</a>
17% is quite decent. I wonder how many think the same about Apple?
It will be interesting to see the results of next year's survey.<p>I see a definite down-trend in trusting Google, but mostly among techies.
"17% of U.K. consumers trust Google, the same as trust religious institutions"<p>This bit doesn't surprise me much. Many people I've talked to are rational, even disliking religion.
Why do they put large categories such as 'Supermarkets' and 'Banks' next to specific companies like 'Google' or 'Facebook'. Surely 'Search engines' or 'Social media sites' would be more appropriate?
I am both astounded and encouraged by the fact that the NHS has such a high trust rating.<p>I wonder how that could factor into the ongoing American health care debate.