Wow, gutsy, but awesome, call by B&N! As the owner of a Nook HD and 3 Nook devices in total over the years, I whole heartedly endorse this move. Especially as I have a book in the Google Play store right now, that I haven't been able to read on my Nook, and I was starting to get a bit pissy about that. This is a nice step. I hope it works out well for B&N, as the Nooks are - generally speaking - pretty nice devices.