Just recently I read pg's old essay on Microsoft. (<a href="http://www.paulgraham.com/microsoft.html" rel="nofollow">http://www.paulgraham.com/microsoft.html</a>)<p>> The surprising fact is, brilliant hackers—dangerously brilliant hackers—can be had very cheaply, by the standards of a company as rich as Microsoft. They can't hire smart people anymore, but they could buy as many as they wanted for only an order of magnitude more.<p>This seems like Marissa Mayer's strategy.