I went to TechStars For A Day in Boulder, and somebody was making this exact iPhone app. I can't tell you what it was named, but you would basically scan any product, and it would analyze how the product's manufacturer aligned with your views, and it would suggest competitors that aligned better. Furthermore, the "bad" brand would then offer you coupons to convince you to "forgive" their wrongdoing.<p>Really, I saw it as an interesting social experiment for people & companies to gauge the dollar amount a person's values were worth to him.