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Microsoft trashes its brand — with Apple the big winner

20 点作者 zen53大约 16 年前

9 条评论

iamelgringo大约 16 年前
Have a look at Microsoft's sales figures for the past few quarters: <a href="http://www.microsoft.com/msft/reports/ar08/10k_fh_fin.html" rel="nofollow">http://www.microsoft.com/msft/reports/ar08/10k_fh_fin.html</a><p>They're still making money hand over fist despite having a lame duck OS and one of the worst economies in decades. Their revenue increased by $10 billion and had profits of $3.5 billion.<p>I really wish that people would look at these numbers before declaring doom and gloom for Microsoft. The market isn't exactly running screaming from Microsoft as some would hope.
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wvenable大约 16 年前
I work as a consultant for a lot of medium sized businesses and none of them have any intention of moving away from XP anytime soon. However, that does not imply that they want to move to any other operating system. The main reason they don't want to move away from XP is the support and training costs. Moving to OS X or Linux would be <i>even worse</i>.<p>All of these columnists miss the point -- OS X and Linux won't sell for exact same reason that Vista doesn't.
colins_pride大约 16 年前
<i>It’s just a major shame that Apple’s business model and contempt for its users is even less appetising than Microsoft’s…</i><p>Huh?
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kierank大约 16 年前
I don't have an opinion either way on this Mac/PC thing however I do think that the marketing is quite interesting.<p>For many years Macs have been portrayed as "cool", with all the "Mac vs Pc" adverts as well as the indirect appeal from the iPod / iTunes advertising.<p>Microsoft have been quite clever at counteracting this in the new adverts this in my opinion. In their adverts, they're gently nudging the idea that Macs are one step up from cool; the implication is "Macs are <i>elitist</i>" owing to the price differences making a purchase by "real-life people" imposible. Once this implication gets through to the majority of people, this starts to kill the trendiness factor.<p>Or am I over-analysing it?
jrockway大约 16 年前
Unfortunately for Apple, Microsoft doesn't need a brand. It already has millions of people who are locked in to applications that depend upon Microsoft software.
anigbrowl大约 16 年前
Right back to the days of MS-DOS, every other OS version from Redmond seemed to garner contempt, only for the complainers to be mollified by the version that came after (and claim credit a la 'finally Microsoft has listened to what people like me have been saying since the release of FU-DOS 4.0...'). Vista hasn't been a failure for MS, just not an obvious success. 'Failure' brings to mind things like OS/2.<p>For &#62;20 years now, I've just been in the habit of preferring the odd-numbered versions, and assuming that the even-numbered versions were meant as incubators for the next major shift (most recently, from 32 to 64 bit computing). At first I thought this was due to ham-handedness at MS, but nowadays I wonder if it isn't the actual strategy - the pattern has repeated so many times now, perhaps it's because it actually works for MS. Notice how aggressive advertising on Vista's behalf only began last year as W7 was going into beta.<p>Thus, I predict that Windows 8 will require a minimum of 2 cores, 16gb of RAM and a 1gb Graphics card, leverage virtualization technology for application switching and be decried as a hugely inefficient and pointless attempt to recycle server solutions onto the desktop for no good reason. When Windows 9 emerges, there will be many headlines of the 'Microsoft desperately needs to recover from the disaster that was Windows 8...' variety.
ashr大约 16 年前
The enterprises that are on Windows today aren’t going to move to OS X anytime soon and this is why:<p>There is a huge barrier for enterprises to move to OS X, it is locked into Mac hardware.<p>Macs are extremely overpriced as compared to their PC counterparts: 30% - 50% more!<p>So for cost conscious enterprises, when they compare between the cost of upgrading to Windows 7 (which has had good reviews so far) with cost of buying new Apple hardware and OS X, Windows 7 turns out to be the winner.
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TweedHeads大约 16 年前
Apple sells beautiful, fashionable and durable products worth every penny spent.
phoxix2大约 16 年前
I feared the day the pro-Apple kidiots would take over HN ...<p>This article tells us nothing we did not know, provides no meaningful insight, and then tells us in no-way-shape-or-form exactly hhhoooowwww Apple is bettering its brand.<p>To the Apple lovers: Notice how the tens of millions of corporate desktops are &#60;i&#62;sticking&#60;/i&#62; to Windows XP. They aren't switching to Apple, and couldn't due to a lack of a proper Exchange client, nor advanced Active Directory features ...<p>I guess its too late for HN :^(
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