I have no idea whether your business case is sound or not - it looks cool, so best of luck.<p>Your call to action button is hidden in the bottom right, well below the fold. I'd recommend hiding the main form completely on the landing page and replacing it with that. Use A/B testing to see for sure, but in general, 1 easy button = conversions.<p>The layout and design flow look great, though I'd drop the 'PlaceIt Screenshot' byline with something else, even though they're super useful ;). Ideally if you can get a video in there, that'd be excellent, but I know that gets pricey...<p>I'm also in the 1st webapp startup boat, and as a fellow Canadian, I wish you best of luck! You can check out my startup at <a href="http://wwww.tryringo.com" rel="nofollow">http://wwww.tryringo.com</a><p>Good luck!