Am I the only one that thinks this is a legitimate? I could see myself thinking anything suffixed with "with friends" that is an app as part of the Zynga range.<p>Granted that fact that it isn't a game could be enough to remove some of the confusion.
I do associate "crap with friends" with Zynga, so I'd rebrand, not because of the letter, but because they have poisoned the general "with friends" phrase.