Presumably this is a PR originated piece, because it surely reads like one. In any case, having a headline this ridiculously hyperbolic is actually a negative, IMO. The Sphero is certainly cool, but if I click through to read about something that "May Change Everything" and then realize they are talking about a remote control ball, it actually hurts my perception of the product more than it helps.<p>You delight people with the delta between reality and expectation. If you blow the expectation up too much, even a reality that would otherwise be delightful seems kind of lame and stupid.