Big Data Is Not Truth

This is true of any statistics, and I wasn't aware that anyone believed that big data was going to somehow eliminate subjectivity from the world. More data and faster processing means more opportunities to analyse and a bigger sample size, but as the adage goes, there are lies, damn lies and statistics. The article seems like a bit of a straw man.<p>And regarding myth 3 and 6: you can't really hold these views simultaneously. If you can opt out, then that's a built in form of discrimination. Whether that's actually relevant probably depends on your domain.

<i>Before Big Data disappears into the background as another fact of life, Ms. Crawford said, “We need to think about how we will navigate these systems. Not just individually, but as a society.</i><p><a href="http://xkcd.com/1215/" rel="nofollow">http://xkcd.com/1215/</a>

The whole piece reeks of FUD to me.<p>What I would gather from taking the article at face value is: According to Myths #2 and #3, big data is classist, racist and sexist. According #5 and #6, Big Data is actually Big Brother. #1 points out that Big Data isn't The Next Big Thing, because it's actually old news.<p>There's plenty of genuine problems with Big Data, but the article seems to be more concerned with playing on people's fears regarding it than actually providing any concrete arguments about its failings.

Data (of whatever size) is never truth. It is a means of testing hypotheses.

It's articles like this one that make me wonder why anyone is submitting pieces from the NYT, et al. Their audience is simply not HN's audience.

...but the hype cycle is and articles like this one are merely a product thereof. I really feel that opinion pieces ought to come from someone whose opinion is or should be highly regarded in a given field.

Very light article. Seems like they put up a strawman of a marketers over-simplified view of the world, and then attacked it.<p>Most serious practitioners realize this is tough business.

Privacy? There is none! Deal with it.