Startups are hard, let's go shopping?<p>Meh. OK, yes, doing a startup can be a difficult process, and you probably have to make some serious sacrifices if you want to succeed. That's not a big revelation.<p>In my own case, I've basically forgone social interaction, dating, spending time with friends, etc., in order to try and get this thing off the ground. No, it's not pleasant, but I remind myself that this state of affairs is (if things go well) temporary... we'll get some traction at some point, and I may be able to back off a little. One day, we'll be a profitable, growing company, we'll hire a CEO, and I'll designate myself "chief coffee mug washer" and step aside to spend time doing fun stuff. Maybe some of my friends will still be alive then, and still know who I am. And maybe I'll still be young enough to have some kind of chance of finding a girlfriend. Or not. Who knows? But who ever said any of this was going to be easy?<p>Winning isn't normal, right?[1]<p>[1]: <a href="http://www.jasonshen.com/2010/winning-isnt-normal/" rel="nofollow">http://www.jasonshen.com/2010/winning-isnt-normal/</a>