So Parse but only for android? The benefit of parse is that I could make one backend and use it for ALL of my apps (including web), and they would all have access to my data. If I used this, I would have to make a kludge (if it is even possible) to access my data for iOS and windows (because as a business I'd want to expand). It looks awesome if you plan to make a one-off app for android only, but it doesn't look like something I'd use as a startup founder or small business owner (wouldn't want to lock myself into a single environment). I like the fact that parse is getting some competition, I don't like the fact that it only works for one platform (for now anyways).