This is an outstanding, well-written article about how business management often falls victim to faddish theories.<p>It is long, but enjoyable and well worth the read.<p>My favourite quote: "Knowledge, by its very nature, must be intelligible, not obscure."<p>It comes up in the context of management consultants using bafflegab and fancy-sounding jargon to mislead clients (and perhaps themselves). This quote is a reminder to have the courage, (as is needed in some contexts), to speak up when you don't understand something, ... since what seems like wisdom you are having difficulty grasping, may in fact be snake oil.<p>For a strangely related article, you might also like to read: "What you can't say" ( <a href="http://paulgraham.com/say.html" rel="nofollow">http://paulgraham.com/say.html</a>) which also talks about widely held beliefs that later turn out to be just a passing fashion. Although later seen clearly to be false, at the earlier time, the flaws are invisible.