Hi,<p>I've been working on Instagrad.com for a couple of months. Instagrad is a social funding platform to accelerate college savings.<p>We help parents raise funds for college by encouraging friends and family to contribute directly to a child’s established 529 Savings Plan. With Instagrad, a parent can easily create a profile for his or her child, create a campaign to help raise funding (birthday, Christmas, etc.), and then easily transfer the funds to their child’s college savings account (529 account).<p>What is the best way to reach and market to parents of young children? I'm not looking for "get mommy bloggers to talk about you" or "create a facebook page". I'm looking for specific winning tactics.
Use local school systems as a marketing channel. This however requires the appearance of a local presence, or an alignment of your product with that of the local school systems.<p>One traditional example of national companies aligning with local schools is the school book fair. Another is the fundraiser by selling crap industry.<p>The example of a web based service that first came to mind was one allowing parents to fund their child's lunchroom account and the school to draw payments.<p>Your idea is more in line with the book fair, I think.<p>A third approach is to develop the product for wealth management companies - that's where the real money is, hmmm. There's also an alignment of your interests and theirs - so long as you offer better value than in house services. Again, this may be better targeted at a local level to agents rather than national companies.<p>Good luck.
Careful there- "mommy bloggers" are both your target market and a prime marketing channel. (Case Study: Purex Crystals, <a href="http://www.nytimes.com/2011/01/06/business/media/06adco.html" rel="nofollow">http://www.nytimes.com/2011/01/06/business/media/06adco.html</a>)