imagine you work in a high rise (more than 10 stories) and you feel earthquake tremors
1. wait for the tremors to stop
2. run for the escalator (quickest escape route)
3. follow the protocol - take evacuation route (generally stairs) and (possibly) die of stampede
4. tweet/facebook/scrap the experience and get as many likes as possible
5. create a video and upload on youtube
6. PROPOSE BETTER ALTERNATIVES