Zoho's strategy is this<p>1)Let others innovate, we will copy - Always copy the market leader. Anything that can be copied and built by using Java/MySQL and other free software, they will attempt and flood the market.
Let others innovate - Zoho has no patent/discovery to be proud of. They always wait for someone to start first, then piggyback on them. The breadcrumbs that are left by the master is more than enough for the puppy<p>2) Hire Cheap, Be cheap - Zoho hires school students and give them the ludicrous jobs - Help desk ticket assignment, routine jobs like build management etc. Less than 20% of the total school students hired are working in developmental activities. If you see Zoho's linked-in and facebook pages, they are advertising for fresh Engineers to join them. So what about the school students, CEO?<p>3)Pay Meager - Zoho's salary is very less compared to other product companies around, but marginally better than the consulting/services company. That way their cash reserves are huge. I assume around $50 million goes into cash reserves every year.<p>4) Zoho is controlled by Sridhar's family. All other founders have either been chucked out or been demoted. Such a frustration lead to the creation of freshdesk.com