How patio11 redesigned my landing page in front of a live studio audience

Sean Fioritto was the first person I met at BaconBizConf while waiting outside the doors on morning #1. Confident, smart, and altogether friendly guy. I was impressed the level of demonstrated grit he showed when he volunteered his site for a teardown. He was over there just scratching notes away while they punished him. We could all use that kind of grit. More of us would launch great products if we did.<p>Pat Pohler had a teardown too. He should share his lessons learned as well... {Pat Signal}

This is seriously good stuff. Great write-up and sounds like it was a good conf.

The new is definitely an improvement, but both load fairly slowly - I would try improve this next, or at least allow staged loading so visitors have something to start looking at quickly while the rest loads.

This is very useful information for my own project, thanks. BaconBizConf sounds like a really fun conference too.

Great work, thanks for sharing. I&#x27;d love to have Amy and Patrick critique my site - I reckon I&#x27;ll head to BaconBizConf when it&#x27;s next on.

Do you have any stats from your analytics you could share? It would be great to see the business side effect.

Looks good but I wasn&#x27;t sure what was being &quot;launched&quot;. Is it software or the book?

Thank you for sharing this. I&#x27;ve been working and listening hard and anything that clears up conversion tactics (especially when just handed to me) is gold.<p>Cheers.

I haven&#x27;t read the article yet, but clicking on the before&#x2F;after links got me to say: &quot;Aha, it&#x27;s a book!&quot; in the first second after opening the 2nd link.<p>So even if it&#x27;s only this (which I&#x27;m sure it&#x27;s not), huge improvement in the clarity of the message.<p>Do you have data on the conversion rates before&#x2F;after redesigning the landing page?

All looks very sensible, but I&#x27;d be interested to see a split-test. You never know what will or won&#x27;t convert...

Up and Down the Ladder of Abstraction: <a href="http:&#x2F;&#x2F;worrydream.com&#x2F;#!2&#x2F;LadderOfAbstraction" rel="nofollow">http:&#x2F;&#x2F;worrydream.com&#x2F;#!2&#x2F;LadderOfAbstraction</a> This should be required reading for every developer.<p>While the redesign looks better, I&#x27;m somewhat turned off because it follows the same design strategies as used by low-quality info products:<p>* Cheesy book shot. At least it&#x27;s not a fake &quot;book generator&quot; box. If this will be delivered as a PDF, why not use the Acrobat logo below a thumbnail preview of the actual cover&#x2F;first page? To me, seeing real content lends credibility.<p>* Thin column of text with bullet points.<p>* Periodic bolded keywords.<p>* The only things it&#x27;s missing are a &quot;P.S.&quot; section and a breakdown of the cost savings over the alternatives.<p>I have no doubt that the reason these things are standard is that they work. However, for me the site has the same look and feel I&#x27;ve seen in many low-quality info product kind of sites. As a result, I&#x27;m immediately more skeptical than I otherwise would be.