My takeaway is that they first started with a product that challenged some of the biggest players. A video distribution platform? Up against YouTube and Vimeo?<p>But that wasn't the end goal - they just built something, <i>anything</i>, to start a conversation with customers and learn of new needs in the area. After learning of new needs they pivoted and built a new product.<p>It's not about the idea necessarily - it's about learning and execution.