I hope this doesn't sound "unnecessarily rude" as an earlier poster characterized negative feedback, but I also found the design for Exec to be incredibly pedestrian. To be honest about my position, I do have a degree in design so I perhaps am biased.<p>That said though, I think the analysis is a bit glib. "Learn to draw"; "learn graphic design theory"; "learn how to write" - not really sure how this advice possibly can compare with the huge amount of lessons you accumulate from practicing design in college. The suggestion that reading "The Design of Everyday Things" is a significant step to becoming a practicing designer is overly simplistic. I would never presume that, for example, "Gardner's Art Through the Ages" makes you into a museum curator.<p>The idea that someone could become a designer in 6 months reminds me of things like get rich quick schemes, get ripped in 10 minutes a week videos, or as was cited in the article, "You Can Draw in 30 Days". It reminds me of this comic:<p><a href="http://mccreavy.com/wp-content/uploads/2013/02/owl.jpg" rel="nofollow">http://mccreavy.com/wp-content/uploads/2013/02/owl.jpg</a><p>You can't draw in 30 days. It is said that professional cyclists don't reach their peak for 10 years. This is also the nature of design.<p>EDIT: Found a better link for the image I was referring to.