I'm really sorry, but it won't. Not in its current form.<p>Microsoft, intel, Sky(in the UK) and Google have been trying to promote this since the late 90's and they've failed.<p>There is limited scope to have a few widgets on a dashboard. Thats about it.<p>Think about it, when you sit down to watch TV, you want to be absorbed in the programme. You don't want to be distracted by silly popups asking you to "fill in this for to get x" or "wipe the screen to interact with this advert"<p>We have lots of smart TVs in britian, and most of them are just used as TVs. They interfaces suck balls (I'm looking at you samsung with voice activations)<p>There is a trend for "second screen" interfaces. Where a smartphone/tablet can receive content relevant to whats on TV. That is far more likley to take off. Its still equally useless and annoying for all but america's got talent and the like.<p>If the TV content is good, then there is no need for second screen/twitter popups (Dangerous catch I'm looking at you, seriously, fishing is shit, and no amount of popups is going to make it more dramatic.)<p>The one thing I am glad of in the UK is the BBC. American TV is so utterly broken its unbelievable. As a demonstration of this: go and find a UK edit of top gear, then compare it to the US.<p>Top gear is full of content, but in the US it appears that this is bad, so they cut out half the stuff and replace it with plot spoilers and recaps every five minutes. The BBC did an edit of the first series of myth busters, they chopped it down to 25 minutes, just by getting rid of the stupid recaps. There is so much filler in american TV.<p>TV is about content, and content discovery. Distractions are bad. unless they are more interesting than the TV you are watching (assuming the proliferation of antique hunting/storage unit buying programmes won't be too long)