The Psychological Aversion to Extremes

WRT the wine example, I've always noticed that, for those averse to spending money on wine (aka me), the second <i>least</i> expensive was the predominate choice. You want to minimize cost, but not appear "cheap."<p>This article suggests that restauranteurs are aware of this "second cheapest syndrome": <a href="http://www.mentalfloss.com/blogs/archives/18811" rel="nofollow">http://www.mentalfloss.com/blogs/archives/18811</a>

My friend was just about to get DSL from Verizon and selected the "medium" package for $29.99. I asked what they needed the Internet for, and sure enough 1Mbps down / 368Kbps up would have been fine (this was the "small" package for $19.99). I told them that they could always upgrade if the "small" didn't do it for them.

this sounds quite logical but I'm curious if anyone here has done some A/B tests on it and would want to share