I was thinking about this further, and while it comes off as fairly irrelevant to start with, it's actually an extremely bad thing.<p>In essence, this has set up two tiers of advertising: those we have paid for white list privileges, and those who haven't. This is heavily in Google's interests as they are the only advertiser powerful enough to get by with only text adverts - nobody else has a platform like Google search where text only adverts are enough to overcome costs and provide viability.<p>By using Adblock Plus as a weapon against non-Google adverts, Google is removing the ability for other players to compete on level footing. It's very similar to the idea of paying AT&T for prioritization for Google traffic, and it destroys a lot of the foundations that the web is built on. It definitely crosses into 'evil' territory for me, in the same way as paying AT&T to slow down access to Bing would be.<p>While it's just an add on, it's a bad precedent to set.