An interesting Kickstarter to learn from is Planet Money's, which earned nearly $600K after only asking for $50K.<p>Even more remarkable, there was only one level of gift: a $25 t-shirt.<p>I'd say Planet Money, which is kind of like an "American Life" type brand focused on economics, would've made its goal simply by virtue of brand power. But I'd say its huge success is a result of a kickass product and more importantly, a compelling story. I would pay $25 for that t-shirt design simply to support NPR. But the story itself - that the t-shirt would be used as a starting place to investigate the global economy, was just too good to pass up. I didn't even watch the promo video though I imagine its production value is quite good.<p>Anyway, a little OT, but just wanted to bring up this example as it's the only Kickstarter I've backed where the product itself was ancillary to my desires...I mean, I think the shirt's neat, but I won't be heartbroken if it's a year late. I'm much more excited about the journalism that will be produced.