Part of the reason Google has seemingly perfect search results is because of the bubble, and because it knows us so well. It's quite the dilemma of whether the loss in privacy is worth the better search results.<p>For example when I search 'Egypt' on Google all of the search results (except for Wikipedia) are on the competing political factions, something I've read extensively out of interest. The same search on DuckDuckGo results in a mix of travel, encyclopaedia, a dictionary.com definition of the word Egypt, linkbait, and a couple of relevant news articles.<p>The trade-off here is I would have to start being much more specific with my search queries to get what I want out of DDG, and often times I can't put into words what I want so being specific is not an option, Google knows what I want to see.<p>It will be interesting to see how long this lasts after the next big media fad comes and everyone forgets about the NSA.