Quinoa, famous for protein and fiber content, still contains less protein and fiber than, say, oatmeal. It's okay - hyperventilating paleo bloggers have raised concerns about saponins -- but the whole "superfood" frenzy about quinoa is just a tad off base. It's okay, not bad for you, probably better than white rice or processed food, but most of what quinoa has going for it is simply that it is real and unmodified. If it "took over the world", it would be sweetened, boiled, extracted, and fried into chips with none of the nutritional benefits people are seeking therefrom anyway.