Hi HN,
A few months ago I asked around 2,000 potential customers (B2C) if they would pay for this one product. Turned out that they hated the product in every way possible. I was really having problems with how harsh people declined.
Now fast forward to today. I have offered a new product to five potential customers (B2B) and even without me talking about money they offered to pay right away. Those five have been the first five I ever talked to about this product.
Now I am being realisitc, the market for my product isn't large. At the same time I am so excited that this thing will turn into a product with paying customers! Right now I can't eat, sleep or do anything that is not related to the product.
How do you handle such situations? Does it get less emotional after a few rides?
Set up a landing page and way to preorder your product. You could also use something like <a href="https://gumroad.com/" rel="nofollow">https://gumroad.com/</a><p>Then, go back to the people you talked to and ask them to preorder. "Yes I would probably pay" doesn't count. Make them pay. If they pay, great, talk to a few more people and repeat the process. Maybe aim for about 10 people or so?<p>If they don't prepay... start listening closely. You should get some good feedback on the idea.
It's a cliche, but I find a quote from William Wallace really helps in this sort of situation. (I work in filmmaking and internet marketing, two industries with fairly significant peaks and troughs.)<p>The quote in question: "This too shall pass.". Equally useful in good or bad situations.