We my co-founder and I have built a product for storefront SME. Both of us are engineering type and not very good going door to door selling. We tried but haven't been able to convince any to buy from us. We know this product can sell because our competitor (in a different geographical area) is able to sell plenty, so it's not that we are building something no one wants. So my question is how do we hire a good sales person who can help us sell our product?
I would recommend reading ultimates sales machine by Chet Holmes it cover the hiring aspect as well as the process of sales this book as been a game changer for me