(Haven't used this account in a while, not sure if it's shadowbanned. Hope you can see this.)<p>No matter what you think of Apple, or Google, and their respective ecosystems, I'm curious what people think of Samsungs popularity. They're a massive South Korean company that until recently was well known mostly for ripping off other companies products and out-marketing them (I'm not making this up, these accusations go back decades now covering a variety of consumer products, go ahead and Google it). Some people, myself included, don't really believe this practice ever ended. Say something were to happen to Apple and Samsung truly pulled away as the technology leader in the future. Are you as a consumer happy putting your eggs in that basket, so to speak? Do you think Samsung is going to embrace a culture of innovation, vision and design? I honestly don't see it. As a designer, I've stayed clear of Samsung products because they just come off as cheap (or expensive) imitations. As a market leader, you have the privilege to introduce consumers to exciting new technologies, UI innovations and ideas. Samsung isn't built for that. Their idea of great design is hiring 1,000 good designers and taking a little bit from each one. That's not how design works. You have to have a unified vision with a great idea behind it. Consistency is so important. I don't care if Apple is the leader for the next decade but I'd rather a more creative company took the reins.