This looks a lot nicer than the websites I had to deal with last time I bought individual insurance on the open market (2010). Will be interested to see how the presentation of plan information is when it becomes available, since that was the second-worst part of the old experience [1]. Hopefully they'll get it right and lay out the choices in some kind of understandable and transparent way.<p>[1] The worst part was the scammy "comparison" websites, who presented themselves as third-party information aggregators, but often turned out to be stealth affiliate-marketing fronts for a small subset of companies.