How We Increased Our Conversion Rate By 311%

<a very small amount> increased by "311%" is still a <very small amount>, this is a way to oversell numbers, imho. The rest of the article is not bad, shame about the title.

For what it&#x27;s worth, we did the free premium trial in June. Over 14 days, we received 11 emails from the folks at StatusPage--some about getting started, some (too many) just their regular email blasts, some to say our trial was ending. Eight of these offered an unsubscribe link, which is appreciated, but the default should not be to spam the shit out of potential customers.<p>I know I&#x27;ve seen other threads on HN and elsewhere about finding the &quot;right&quot; number of emails to inundate your trial users with, so I hope you guys are experimenting with this and tracking what works and what&#x27;s turning people off.<p>Still, seems like a solid product that does what it says, and overall we didn&#x27;t convert because we already had a solution in place that we&#x27;re comfortable with. Good luck.

I would rename their &quot;Hobby&quot; plan. It&#x27;s condescending. People don&#x27;t pay ~$240 &#x2F; yr to have a status page for a hobby site.

What a strange world we live in, there is a business that lets other businesses point out that their business is not doing business sometimes.

Thanks for sharing! At the risk of sounding pedantic, your increase was actually 211%:<p>(0.424 - 0.136)&#x2F;0.136 = 2.117 (so 212% actually)<p>(Increasing something by 100% is doubling it, 200% is tripling it, so on and so forth.)<p>But to everyone saying he&#x27;s overselling, if the title had said he tripled his revenue, would you say the same thing? This is a huge accomplishment no matter how you slice it!

How We Increased Our Traffic Rate By Writing Ads For HN.

.136% to .424% is a 211% increase.

Would be happy to elaborate on any of these points if you have any questions.

<i>&quot;For us, there was so much low hanging fruit in watching a bunch of people check out our marketing site. I suspect there&#x27;s a good amount of diminishing returns there, but if you&#x27;ve never done it, the value you get out of it is tremendous.&quot;</i><p>I&#x27;d strongly suggest that you keep doing actual tests with customers until you actually <i>see</i> diminishing returns. I&#x27;ve regularly seen people think they&#x27;ve fixed all of the big problems - then see another N rounds of &quot;low hanging fruit&quot; appear ;-)<p>The insights and improvements you get from doing usability testing are very different from the ones that you get through optimisation via a&#x2F;b testing. Each can inform the other.<p>Keep doing both until you find you get no value. I suspect that you&#x27;ll find that you keep getting significantly useful results if you keep it up.

One of the best things that worked for me when increasing conversion rates is to remove all the distractions that&#x27;s on the page.<p>To do this, you first need to define what that specific page&#x27;s goal is (whether it&#x27;s to have the visitors purchase, share, sign-up, etc...). It&#x27;ll work remarkably better if you only have 1 goal per page.<p>From there, you need to look for the things that will distract your visitors from doing that specific goal. It could be the images, an even better content, even the social sharing buttons, etc...

By having a server error page? Seems a strange strategy.

The demos of your app on your site are pretty slick. What are those ? Simple Gifs or is there some other fancy sorcery going on in there ? PS: i would really like a way to control the playback of these demos. I would mostly arrive when they had already started and frustrated would move on.

I couldn&#x27;t figure out why pricing was dependent on number of users. Who are the users? How do I know how many I will have? Do I have any control over who they are?<p>But most of all, why is this thing tied to that at all?

So statuspage.io displays of a another site is up, down, etc? I don&#x27;t get it. If you want something outside your company to do this, get regular webhosting plan from an ISP.

Good tips, thanks. Do you have any resources that you learned from? Trying to improve on this, too.

What javascripty thing are you using for &quot;Just ask xyz&quot; copy?

But what do I do if I want to increase my conversion rate by 312 %?