My team and I have been working on a MVP for a web game. We are almost done with product development and now we are moving on to the next phase. I was wondering if there were any books that are highly recommended or is a must read for me that contains practical and applicable advice for marketing and not just high-level theory.
I'm not sure if the fact that it's a game changes anything or not as I don't play in that space myself. But just in terms of marketing in general, some of the essentials include:<p><i>The 22 Immutable Laws of Marketing</i> - Al Ries & Jack Trout<p><i>Positioning</i> - Al Ries & Jack Trout<p><i>Repositioning</i> - Jack Trout (with Steve Rivkin)<p><i>Differentiate or Die</i> - Jack Trout (with Steve Rivkin)<p><i>The Ultimate Marketing Plan</i> - Dan S. Kennedy<p><i>The Ultimate Sales Machine</i> - Chet Holmes<p><i>All Marketers Are Liars</i> - Seth Godin<p><i>The Purple Cow</i> - Seth Godin
1. Positioning by Al Trout
2. Lean Startup by Eric Ries<p>PS - I help startups with marketing so if you need any advice let me know.<p>Contact details and bio on my website (see my profile)
Weird. I've read almost every book listed so far, and I wouldn't recommend any of them for what you're looking to do.<p>Most, if not all of these books are strategic. You want tactical. Get a book like "Attention! This Book Will Make You Money" and try out some stuff there.<p>And good luck on the app!