It seems funny, to me, that they would talk about making Google do the legwork. If this took effect, Google could simply do nothing -- and watch as the people who forced them to 'come negotiate' crumble. Google is the gateway to the internet for a lot of people. If you aren't in Google, you don't exist. This seems like the exact opposite of what these companies want. Also, the claim that "[newspapers] don't have the tools [to build a new model]" is utter crap. The newspapers have neglected the internet, and it's coming back now to bite them in the ass.