Mostly carnivorous guy here; I have started playing around with the use of tofu and mushrooms in stead of meat and have come to the realization that it is actually a lot easier to substitute them for meat. Another, even bigger realization I have come to is that it seems that my addiction, yes, addiction, to meat and meat having to be a minimum requirement for having any interest in a dish, is that it is really a psychologically conditioned addiction. I don't think that the meat alternative market is really addressing the real problem, people's habitualized addiction to meat by industry, special interests, and marketeers manipulating a vulnerability in humans.<p>I am not advocating universal vegetarianism, but the fact that Americans eat insane amounts of meat is proof in and of itself that something is not right. There is a healthy level of meat intake and we far exceed it. Just think of how many meals have some form of meat in it. It's probably approaching 100% for most Americans that are not vegetarians.