It's beautiful but if I didn't already know what the Q logo stood for I'd be very confused as to what it exactly it refers to.<p>More specifically, I think the squareness of the Q would tell me that it has something to do with a square but I wouldn't be able to make the mental leap from "square" to "squared".<p>For instance in the posters where you have a person inside the "Q" and say "He's a 'Q'." it makes me read "He's a square" which isn't a very nice thing to say about someone.
Interesting concept, you've put a lot of work in this! First of all, it is 100x better than the current website/branding, but I have a general remark: the style is not quite inline with Google's corporate branding.
Very solid work. I love the integration with all the different aspects of branding, from the name tags to the website. It's a very strong and well thought out concept. I hope someone at Squared sees it.