I love this for two reasons.<p>First, this is a great example of creating a solution for a small yet annoying problem people have just come to live with. Second, I really like that they're creating well-designed tools for a very specific niche of customers. This isn't a general purpose device for mass consumption, but for architects, interior designers and the like -- professionals whose industry, like most other industries, does not get enough attention in the way of high-quality, well-designed, 'sexy' solutions. There are a ton of opportunities to provide similar solutions to other markets. Withings, for example, produces a really well-designed and easy-to-use blood pressure cuff [1].<p>As for the Senic, I wouldn't get one myself, but my parents, who are frequently fixing and renovating things around their home and dabble in real estate, definitely would.<p>1. <a href="http://withings.com/en/bloodpressuremonitor" rel="nofollow">http://withings.com/en/bloodpressuremonitor</a>