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Why A/B Tests are a Waste of Your Time

11 点作者 vijayjeyapalan将近 12 年前

2 条评论

lutusp将近 12 年前
A typical scare headline that the article can&#x27;t remotely defend.<p>A quote: &quot;That’s right, they don’t do you any good. Why? Well, picking random tests seldom leads to fantastic results.&quot;<p>The conclusion very clearly doesn&#x27;t follow from the premise. In the above quote, the words &quot;seldom&quot; and &quot;fantastic&quot; are non sequiturs, since seldom is not equal to never, and most people would be happy with an incremental improvement, not a fantastic one.<p>Investing in equities seldom leads to fantastic results, but this doesn&#x27;t dissuade people from the practice. People are seldom fantastically endowed with physical beauty, but this doesn&#x27;t seem to reduce the popularity of dating.<p>Nothing to see here, move along.
ssharp将近 12 年前
The article bring up a smart concept -- marketers, don&#x27;t have tunnel vision and focus too much on A&#x2F;B testing, you may not be testing the right marketing strategies or business model -- but the headline is utterly ridiculous.