I like the idea of a non-SEO/CPA, non-crappy flower company. My problem is the only people I need to send flowers to are outside the Bay Area, and generally in second or third tier markets you'll probably never serve directly. I have no idea what I should be doing -- I use Calyx now, which is overpriced and kind of crappy in a lot of ways. I tried the "local florist" in "place where parents live" and that was too much of a hassle, too. Searching for the city name and florist brings me 4 "local florists", only one I vaguely recall (same town I lived when I was 8-14 and not really in the floral market). 2 are "teleflora network", one appears to be a real independent shop, another appears to be wedding focused. I generally don't care about this very much, so I use a known vendor who lets me avoid the worst case but doesn't really provide a good average or best case. I'd normally use Yelp or TripAdvisor or something to check reviews, but each vendor has 0 or 1 reviews -- not exactly SF.<p>For me, a local florist matters less to me (because I can just go to the Flower Mart, if I really want flowers, or really go anywhere and visually inspect them; the flowers at Whole Foods aren't amazing but they're fine sometimes) than one which is flowers-at-a-distance.