If one looks at the intra-day chart of AMZN, you could see the market adjust the pricing of the stock relative to the revenue lost every second due to site down.<p><a href="https://www.google.com/finance?q=amzn&ei=JWwSUuCkE8Lp0QGC5QE;" rel="nofollow">https://www.google.com/finance?q=amzn&ei=JWwSUuCkE8Lp0QGC5QE...</a> compare to SPY, the overall market trend.