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Ask HN: Is it wise to use affiliate marketers to promote a startup?

6 点作者 srgseg超过 11 年前
We&#x27;ve been developing some educational video products with a reputable author which we are planning to promote through Adwords.<p>We&#x27;ve been approached by a friend of a friend who claims to be able to use his contacts in the &quot;affiliate&quot; and &quot;super affiliate&quot; world to drive sales of our product. They were saying the product would be sold through Clickbank.<p>They&#x27;ve made wild claims, such as the possibilities of making tens of thousands of dollars in pure profit in just the first few weeks. This will apparently happen when the affiliates they have &quot;relationships&quot; with send out the offer to members of their mailing lists.<p>It sounds like we&#x27;ll have no control over what the affiliates will do to drive traffic, which is extremely worrying.<p>They also warned that we might want to sell it under a second brand name, because some affiliates will create websites with titles such as &quot;Is [product&#x2F;author] a scam?&quot; in order to get people to click their search result link. This page will apparently actually commend the product and then earn affiliate commission if anyone clicks to buy.<p>We&#x27;d hope they have legitimately aquired opt-in mailing lists to promote our offer to, but we simply won&#x27;t know. I&#x27;ve seen lots of big brands such as 1-800-flowers use affiliates heavily to drive their promotions. Perhaps those big brands are only making affiliate deals in an extremely quality controlled manner, rather than opening it up to any affiliate that is interested?<p>They are willing to arrange this for us for free and share 50&#x2F;50 in the upside with us, so at least that tells us they have some genuine intention of getting us real sales.<p>Is our caution misplaced? Could anyone share their experiences with using affiliates please?

1 comment

gotrythis超过 11 年前
Hi.<p>Yes, you can make loads of money through this method. I once launched a product and did $300K in the first week of sales and created a 10K list, all driven by affiliates, all from scratch, offering 50% commissions to affiliates. I got most of the affiliates myself through networking at marketing conferences and also had an affiliate manager, who helped get more.<p>Normally an affiliate manager works on a 10% commission, though that is just recruiting and managing affiliates - I don&#x27;t know what else they are planning to do for you. I question 50%, but if your product needs to be positioned better, sales site done, etc, perhaps it makes sense. If all they are doing is putting you on ClickBank, then you are being hosed. A really good affiliate manager is in high demand.<p>The &quot;scam marketing&quot; thing is accurate, though 95% of your sales will probably come from the top 20 affiliates, so you can simple work directly with people who are likely to be the op 20 and set your rules and exclude everyone else. You can also make it very clear that if certain rules are broken, commissions will be forfeit.<p>It&#x27;s preferable to use your brand name as your affiliates will build it up for you. Good affiliates will provide honest reviews and add value. Bad affiliates will hurt your brand.<p>Slightly unrelated, udemy.com might be something worth looking into.
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