Liked this comment on the SpoonRocket story:<p>"Reminds me of a tactic used by my father's friend, who owned a pizzeria. He noticed that about half the orders were for large pepperoni pizzas. So he had his drivers always carry an additional large pepperoni pizza in the car, and he'd call them mid-route if an additional order came in. It usually did, so thankfully very few cold pizzas died, and he sold more pizzas per hour than before. Saved on gas, drivers made more tips, and eventually he ended up getting heaters and drivers carrying as many as 10 per trip. Combine that with the deeper large pepperoni price cut he could now afford, it was quickly became the busiest joint in town. Too bad he never expanded."<p>Makes me imagine a person/duo in a van, back filled with a limited range of curries on the go and rice cookers, driving around a particular area getting delivery requests and payment on their phone. Drive the short distance (you're already in the van with the product), ladle out servings and walk them to the door. It'd be hard to beat that sort of delivery time and it might make for a few impulse orders.