Soylent is quickly becoming a great case study on marketing and human behavior. These guys have definitely hit on something people want. However, I do not have confidence that this team can deliver on Soylent's promises.<p>There are many other reasons to be skeptical of Soylent, even from a cursory read on Wikipedia, the website, and Kickstarter page. First, the diet has caused Rob Rhinehart anemia, tachylcardia, arrhythmia, and joint pain from taking Soylent (from Wikipedia, Economist article). While the formula has changed since, do you trust a diet that only months ago caused the creator serious health ailments? Secondly, even if Rob Rhinehart has no nutrition background, and neither does anyone else on the Soylent team. I would expect someone on the team that knows something about nutrition. Looking on the website the Soylent team includes no mention of a nutritionist or dietician or foods manufacturing expert; key people in developing a new meal replacement product. Thirdly, anything to do with creating a new, stand alone meal replacement product requires someone know about the foods business or operations or something along those lines. It is not clear that their current team understands how far you can go with marketing claims, how to test medical claims, nutrient interactions, etc.<p>This is not the first time people have been skeptical of Soylent, and certainly not the last. There are so many red flags from just a quick search and gut checking against their claims that I would definitely not recommend it to anyone I know, let alone trying it out myself.