All sensationalism, little substance. Particularly regarding the topic of the link-baity title.<p>> "One such company, Lenddo, determines if you're friends on Facebook (FB) with someone who was late paying back a loan to Lenddo....<p>No explanation of the what the mechanism for collecting this is. Likely it's a matter of opting in to share your data through a Facebook app, an act whose culpability lies with the consumer.<p>> "Lenddo has about 250,000 members, but it only operates in the Philippines, Columbia and Mexico."<p>Um. Ok. Three sem-developed nations. It's journalistically incompetent not to explain what the relevance of those nations are to the operation of Lenddo, and why any of that is relevant to the American general public.<p>The only thing I learned from this was that CNN Money articles can be remarkably content-farmy and AOL-like, and HN readers can subdue their analytical spirit when it comes to piling on the criticism of an already-hated company (e.g. Facebook).