I can understand not wanting to put all of one's eggs in the Heroku basket, but Heroku's pricing is very reasonable for what they offer. I probably overvalue my time, but if Heroku saves me a handful of hours in deploying my project, it is absolutely worth the expense.<p>Granted, I'm not yet at "major" scale with Heroku, but not having to bumble around with more complicated deployment systems seems like a no-brainer.