Ugh, read the small print section. Horrible, designed by committee to attempt to sound like their audience. I sometimes find these quite revealing, although irritating. It shows how they perceive the people they are targeting with a product. In this case we are flighty, feckless, caught up in a culture full of meaningless catch phrases. They have mistaken the irreverence and playfulness of the y,z gen for low brow incoherence.