@jontang - First off I'll be the first positive voice in that there's quite possibly a niche of people crazy enough to pay $90+ for a polo shirt. That niche isn't likely going to be myself or in general the people here on HN, but it doesn't mean it doesn't exist.<p>Regarding all the criticism/feedback that people are providing here - take it to heart. No, really - TAKE IT TO HEART. Reading through the list of comments it seems like everyone is providing similar criticisms (specifically that they'd never pay that much for a shirt and that they don't like the association with Warby Parker). While it's only natural to try to defend your position, I'd say really try to dig in and ask, "Is there a reason everyone is saying the same things or are they just misunderstanding my business?" If the latter, realize that this isn't a "People just don't understand us" issue like some type of angsty teenager, it's a flaw in how Vastrm is marketing itself and how potential customers see the potential benefit. This isn't something to be taken lightly and dismissed, this is something that has killed countless great businesses.<p>Everything aside - I don't really like polo shirts to begin with, but I wish you the best of luck.