How is this new, or news? Headlines and titles have <i>always</i> mattered in the media. Even in the world of blogs, haven't we seen folks like Buzzfeed and Upworthy demonstrate the value (sometimes dubious, though) of catchy headlines?<p>On a lighter note, here's a Twitter parody account of Techmeme Headline writing: <a href="https://twitter.com/nottechmeme" rel="nofollow">https://twitter.com/nottechmeme</a>