I'm a big fan of custom-made clothing (I'm an engineer at ThirdLove [1] - you take a picture of yourself, we figure out your measurements based on the picture, and you can buy clothes from our vertically-integrated brand based on your fit).<p>Maybe I'm a pretty standard size, but is there really a huge demand for custom-fitted t-shirts/henleys? Custom fit is valuable for clothing that is three-dimensional (suits/sports coats) and/or has many different fit parameters (dress shirts). For the segment of people that are interested in custom-fitted clothing, is a custom tee significantly better than an off the rack one? I guess I'll answer the question for myself - buying the $99 package.<p>On a side note, some feedback on your checkout process:<p>As a guest, when I go to check out, after I register/log in, it takes me to a referral page instead of the payments page. That was really confusing. You should be taking people straight to the payments page if you want to maximize your conversions.<p>[1] <a href="http://www.thirdlove.com" rel="nofollow">http://www.thirdlove.com</a>