My roommate just signed up for Peapod and got our first delivery last week. I am looking forward to trying out Instacart and comparing the experience. It seems like I've been seeing an increasing number of Peapod trucks around the city the past six months (maybe it's just me), so I agree with the article's suggestion that there is demand for the service in Chicago.<p>Edit: In case the team is reading, I'm also curious: Does Instacart have anyone (like an Operations Manager) in Chicago, or are all the logistics being handled remotely from SF?